Privacy Policy

Last updated: May 17, 2026

At UPretty ("we," "our," or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website upretty.ai and use our AI image generation service (the "Service"). Please read this policy carefully.

1. Information We Collect

We collect information in the following ways:

  • Account Information: When you create an account, we collect your name, email address, and profile information provided through the authentication service (Auth0/Google).
  • Uploaded Photos: When you use our image generation feature, you upload photos. These photos are processed in real-time and are not permanently stored on our servers.
  • Generated Images: Images created through our Service are temporarily stored for up to 30 days to allow you to access and download them.
  • Usage Data: We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.
  • Cookies and Analytics: We use Google Analytics to understand how our website is used. Google Analytics uses cookies to collect anonymous usage data. We also use Google AdSense to serve advertising on certain content pages; AdSense and its partners may use cookies to serve ads based on your prior visits to this website or other websites. See Google's Advertising Policies for details and opt-out options.

2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our Service
  • Process your image generation requests
  • Track your daily generation count to enforce fair-use limits
  • Send you account-related communications
  • Respond to your comments, questions, and support requests
  • Analyze usage patterns to improve our Service
  • Detect, prevent, and address technical issues and fraud
  • Comply with legal obligations

3. Data Retention Policy

We prioritize your privacy and minimize data retention. Uploaded photos are processed in real-time and are not permanently stored. Generated images are retained for a maximum of 30 days from the date of creation. After this period, they are automatically and permanently deleted from our systems. Account information is retained as long as your account is active. You may request deletion of your account and associated data at any time.

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party services that help us operate our business (Auth0 for authentication, AWS for cloud infrastructure, Google Gemini for AI processing, Google Analytics and Google AdSense for analytics and advertising).
  • Legal Requirements: When required by law, subpoena, or other legal process.
  • Protection of Rights: To protect the rights, property, or safety of UPretty, our users, or others.

5. Data Security

We implement industry-standard security measures to protect your personal information and uploaded content. This includes encryption in transit (HTTPS/TLS), secure cloud storage, access controls, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. AI and Your Data

UPretty does NOT use your uploaded photos, personal data, or generated images to train AI models. Your photos are used solely for the purpose of fulfilling your image generation request through Google's Gemini API. Google's usage of data provided through the Gemini API is governed by Google's own privacy policy and terms of service.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze website usage, and serve relevant content. You can control cookies through your browser settings. Disabling cookies may affect some functionality of our Service. We use Google Analytics for website analytics, which uses its own cookies.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • The right to access your personal data
  • The right to rectify inaccurate personal data
  • The right to request deletion of your personal data
  • The right to restrict processing of your personal data
  • The right to data portability
  • The right to withdraw consent at any time

9. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at bandihemanth7731@gmail.com, or visit our Contact page.